PMG Transforms Marketing Activities & Generates More Qualified Leads
Precision Marketing Group (PMG) is a small business marketing company providing marketing services specifically designed for and targeted to small to mid-sized entrepreneurial firms. We sat down with Principals Susan LaPlante-Dube and Maureen Condon to discuss how PMG has transformed its marketing with HubSpot.
Challenge: A Scattered, Difficult-to- Manage Web Presence
Prior to using the HubSpot software, PMG did a lot of networking with professional organizations and took advantage of speaking opportunities to achieve business growth. The company was generating some leads from its website, but the bulk of customers PMG acquired came from word-of-mouth referrals.
PMG's greatest challenge was in managing the information about its online presence, which was scattered and divided across multiple platforms. With its content management system (CMS) in once place and analytics tool in another, managing the company's presence was difficult, slow-moving, and accessible only to PMG's principals. "There are only so many hours in a day," noted Susan, "and we really wanted to make sure we were present where people were looking for services ... make it easier, and fill the pipeline faster."
Solution: Integrating Marketing Activities Using HubSpot CMS & Tools
Through use of HubSpot's integrated software tools and CMS, PMG has been able to transform its marketing activities and achieve a cohesive brand image that can easily be managed using one single platform and by multiple team members.
Among the team's favorite HubSpot applications are the Blogging Tool, which helps them to quickly and easily create well-optimized blog posts, and the Social Media Tool, which allows them to easily monitor and participate in online conversations happening about PMG's industry and key terms on various social media networks, sites, and blogs.
PMG also loves how much easier the Landing Page Tool makes it to create landing pages for each of the company's marketing activities. The team also regularly utilizes HubSpot's Marketing Analytics tools, which present data in an easy format to enable them to track progress and make a difference.
"One of our core competencies as an agency is our content creation," says Maureen. "We're excellent at creating great content, and HubSpot makes it easy to do that."
Results: Significant Increase in Leads & a Unified Web Presence
Most notably, use of HubSpot and inbound marketing has enabled PMG to produce the following results:
- Generating 5x more monthly leads from its website overall since using HubSpot
- Achieved more consistent online presence and integrated web presence with offline marketing efforts
- Generating more qualified leads of larger targeted companies
- Increased monthly organic search traffic by 61% in the past year
"We can count on our website to generate a lot of qualified leads for us," emphasizes Susan, "which really does free us up to choose very strategically what other kinds of marketing we're going to do."
Better Convert Website Visitors Into Leads Using HubSpot Software
See how HubSpot marketing software can help you convert more of your web traffic into more qualified leads.
Try HubSpot Software Free for 30 Days!