Pharmacy Development Services Dramatically Increases Organic Traffic With Business Blogging
Pharmacy Development Services (PDS) is a business consulting company focused on maximizing the productivity and effectiveness of independent pharmacies across the country. We had a chance to speak with Social Media and Marketing Manager Samantha Timmermann and Chief R&D Officer Mat Silverstein about how Pharmacy Development Services generated a return on investment within one month of using HubSpot.
Challenge: Need For an Improved Online Presence
Because the PDS customer base is a very unique and specific group of people, traditional methods of marketing simply weren’t working. The company's online presence was less than effective and its website was difficult to navigate, resulting in a poor user experience that made it a challenge for site visitors to learn more about the company and its service offerings.
Solution: Business Blogging, Marketing Analytics & CRM Integration
HubSpot's Marketing Analytics tools have made a big difference in the way PDS tracks how well its website visitors are converting into leads and sales. With HubSpot, PDS has been able to more easily understand how its website is generating business.
It was only after using HubSpot that PDS realized over a quarter of its website's traffic was coming from its blog! Samantha mostly relies on HubSpot's Blogging Tool to create content that generates the business' organic traffic. She also depends on HubSpot’s Blog Analytics to better understand how the blog is performing in addition to determining ways it can be improved.
"I love how HubSpot is integrated with Salesforce," says Mat. For him, adopting online tools that would integrate with Salesforce.com was a must, and HubSpot's out-of-the-box integration has given the PDS sales team the analytics they need to successfully convert vistors into leads and customers.
Results: Significant Increases in Organic Traffic and Leads
Since PDS signed on with HubSpot in April 2010, they have achieved the following results:
- Increased monthly organic traffic by more than 550%
- Grown the blog from 0 to nearly 300 RSS and email subscribers
- Generated an average of 3x more monthly leads
"Definitely the most quantifiable results are sales that we bring in that began with organic traffic," says Mat.
"Within the first two weeks of having the website up on HubSpot, we closed a couple deals that were entirely related to blog posts we had written," he continues. "Within the first month of having HubSpot, we were able to get a return on our investment."
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