Today's Office Hour was all about shortening lead response time on website forms using technology. The presentation was given by Cindy Pogrund of IfbyPhone, a
voice-based marketing automation provider and new HubSpot partner. A link to an ebook they have written on the topic can be found
here. Also, reach out to Cindy directly (cpogrund [at] ifbyphone [dot] com) to try the app out free for the rest of February.
This week's Agency Office Hour featured Liz Ricklefs from HubSpot's Services Marketplace team. We did a concise deep dive on the Marketplace, both requirements and how successful HubSpot partner agencies are driving new business. Slides can be found
here. Recording is above. Contact Liz with specific questions: lricklefs@hubspot.com
This week's Agency Office Hour was on how to create and discuss mobile strategies with clients and prospects. Our guest was Jeanne Hopkins, HubSpot's VP of Marketing and co-author of "Go Mobile." Download a free chapter of her book here. Watch a webinar workshop she hosted with other mobile thought leaders here.
On today's Office Hour, we discussed the importance of getting client teams set up on social media. It provides a serious opportunity to increase traffic and leads, and agencies should be providiong training whether or not they are explicity being trained to do so.
Find additional social media marketing resources here.
CHI is one of HubSpot's most important numbers, and because of its role in how folks qualify for Tiers and how they are ranked in the services marketplace, it is a metric your Partners need to be aware of and track. The above video is an agency deep-dive into the metric, how it reflects the inbound marketing methodology and how HubSpot Agency Partners can acheive killer scores and benefits.
Download the deck here.
Today's Office Hour was on the topic of PPC. Specifically, what components of PPC should an agency have in mind when planning out a campaign for a client. We discussed cost per click, flighting, analysis and how HubSpot's new PPC app can help agencies determine cost per customer acquisition for their clients.
Find the deck here.
Download the Ultimate Guide to Hiring an Inbound Agency here.