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Inbound Now - HubSpot's Expert Interview Series

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Inbound Now #24 - Online Reputation Management, What You Need to Know to keep your online presence clean w/ Andy Beal

 

Andy Beal joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Andy is the founder of Marketing Pilgrim . He is also the CEO and founder of Trackur , an online social media monitoring tool. He's the co-author of a book called Radically Transparent . Some would say he's the Indiana Jones of online reputation management.

In this episode, we chat about:

  • How to keep your online reputation clean
  • An online reputation management horror story
  • Online response time
  • Dealing with negative search engine results
  • Advice on starting monitoring programs
  • Inventive ways to use monitoring tools

Inbound Now #23: How Social Media and Email Can Work Together with Jason Falls

 

Jason Falls joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing Podcast ! Jason runs his own consulting agency, Social Media Explorer , and it's also a very popular social media blog.

In this episode, we chat about:

  • How social media and email can work together
  • Building a customer base
  • Segmenting email lists
  • Subscribing with Facebook Connect
  • Blogger outreach
  • Forums and niche communities
  • Attracting and retaining guest authorsSome social media resources

Inbound Now #22 – Search Engine Optimization Strategies & Link Building Best Practices with Rand Fishkin of SEOMoz

 

Inbound Now #22 – SEO Best Practices & Link Building Strategies with Rand Fishkin of SEOMoz from Hubspot.

 

Rand Fishkin, CEO and co-founder of SEOmoz, join us for another episode of Inbound Now!

Rand is the co-author of The Art of SEO, and the go-to guy in the SEO industry. He shares some great SEO insights in this interview!

How is your companies SEO strategy looking these days?

In this episode, we chat about:

  • How social media is impacting search and seo
  • Google +1 Button vs. Facebook “Likes”
  • Where to start with link building
  • Getting bloggers to link to you

 

Inbound Now #21: Justifying Social Media with Real Numbers About Real Money with Dan Zarrella

 

Full Recap: Getting REAL Social Media Numbers & How to Host Successful Webinars w/ @DanZarrella [@InboundNow #21]

Full Transcript: Inbound Now #21: Justifying Social Media with Real Numbers About Real Money with Dan Zarrella

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Inbound Now #20: Defining Your Social Media Demographic, Psychographics and Goals with Brian Solis

 

Full Recap: Understanding Online Influence and Engagement with Brian Solis [@InboundNow #20]

Full Transcript: Inbound Now #20: Defining Your Social Media Demographic and Goals with Brian Solis

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Inbound Now 19 - The Revolution will not be televised, It will be in Social Media w/ Jay Baer

 

Full Recap: How to Get People to Care About Your Social Presence w/ @Jaybaer [@InboundNow #19]

Full Transcript: Inbound Now 19 - Listening in on Social Media & the Concept of "The Social Telephone" w/ Jay Baer

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Inbound Now 18 - Facebook Marketing Best Practices w/ Mari Smith

 
 
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Inbound Now 17 - How to Leverage Online Video for your Business with Steve Garfield

 

Full Recap: How to Use Online Video for Business with @SteveGarfield [@InboundNow #17]

Full transcipt: How to Leverage Online Video for your Company with Steve Garfield

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Content Marketing Best Practices & Tips with Joe Pulizzi (@JuntaJoe)

 

Joe Pulizzi, of Junta42,  joins the show to chat about all things content marketing and shares some best practices he has learnt over the years.

During to show we chat about:

  • The biggest mistakes companies make with their content
  • Important Metrics to keep an eye on when measuring content marketing efforts
  • The difference between Attraction content vs. retention content
  • and take a look into whats on the horizon for content marketing and what you need to be looking out for!

Poking the Box and Transforming your Marketing with Seth Godin

 

Seth Godin joins us to discuss his latest book Poke the box!

In the show we chat about:

  • How companies can transform the way they do business by poking the box
  • How companies can provide an environment that encourages innovation & doesn’t shun failure
  • And how companies can stand out and transcend traditional marketing tactics.
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