Content Marketing Best Practices & Tips with Joe Pulizzi (@JuntaJoe)
Joe Pulizzi, of Junta42, joins the show to chat about all things content marketing and shares some best practices he has learnt over the years.
During to show we chat about:
- The biggest mistakes companies make with their content
- Important Metrics to keep an eye on when measuring content marketing efforts
- The difference between Attraction content vs. retention content
- and take a look into whats on the horizon for content marketing and what you need to be looking out for!