Inbound Now #23: How Social Media and Email Can Work Together with Jason Falls
Jason Falls joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing Podcast ! Jason runs his own consulting agency, Social Media Explorer , and it's also a very popular social media blog.
In this episode, we chat about:
- How social media and email can work together
- Building a customer base
- Segmenting email lists
- Subscribing with Facebook Connect
- Blogger outreach
- Forums and niche communities
- Attracting and retaining guest authorsSome social media resources