Using images across your business web presence—in blog posts, on Facebook, in online presentations, etc—presents a great marketing opportunity to capture people's attention and create brand awareness. But how do you pick the right images to use?

They seem to be everywhere—on posters, subway ads, billboards and brochures. But what exactly is the business value of QR codes?

How many people from your company should be involved in social media marketing? This is a question that often comes up when businesses design their marketing strategies and organize their teams.

What is the biggest failure you have seen on Twitter?

In this episode of the Weekly Marketing Cast, we discuss how you can leverage the marketing potential of events.

In this episode of the Weekly Marketing Cast, David Meerman Scott discusses how you can go about creating your buyer persona and what to do next.

If you are going to spend money on paid ads, spend it the smart way—track the results of your marketing efforts.

In this episode of the Weekly Marketing Cast, David Meerman Scott discusses the cases when forms make sense for your site.

In this episode of the Weekly Marketing Cast, we discuss how you can prepare for the way people are looking for you online.

In this episode of the Weekly Marketing Cast, we will discuss exactly how Google’s new social channel impacts your business.