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Weekly Marketing Cast with David Meerman Scott

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How to Pick Images for Your Website

 
Using images across your business web presence—in blog posts, on Facebook, in online presentations, etc—presents a great marketing opportunity to capture people's attention and create brand awareness. But how do you pick the right images to use?
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What's the Business Value of QR Codes?

 
They seem to be everywhere—on posters, subway ads, billboards and brochures. But what exactly is the business value of QR codes?
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Social Media: The Job of One or Many?

 
How many people from your company should be involved in social media marketing? This is a question that often comes up when businesses design their marketing strategies and organize their teams.
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The Biggest Marketing Fail on Twitter

 
What is the biggest failure you have seen on Twitter?
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How to Leverage the Marketing Potential of Events

 
In this episode of the Weekly Marketing Cast, we discuss how you can leverage the marketing potential of events.
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How Do You Create a Buyer Persona?

 
In this episode of the Weekly Marketing Cast, David Meerman Scott discusses how you can go about creating your buyer persona and what to do next.
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2 Goals of Paid Ads and Ways to Measure Them

 
If you are going to spend money on paid ads, spend it the smart way—track the results of your marketing efforts.
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When Forms Make Sense

 
In this episode of the Weekly Marketing Cast, David Meerman Scott discusses the cases when forms make sense for your site.
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How Are People Looking for You Online?

 
In this episode of the Weekly Marketing Cast, we discuss how you can prepare for the way people are looking for you online.
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How Will Google+ Affect My Business?

 
In this episode of the Weekly Marketing Cast, we will discuss exactly how Google’s new social channel impacts your business.
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