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Marketing Update: Managing Your Online Community


Episode #157 - July 15th, 2011

Managing Your Online Community


  • How to interact on Twtter: Include #HubSpotTV in your tweet!
  • On the show today is Karen Rubin (@KarenRubin) and Kara Sassone (@karamat)
  • As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review!
  • Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday! Except next week! We'll be streaming live, but from a top secret location.


Weekly Google+ Update

    • founder Paul Allen has done some interesting analysis of the growth of Google+
    • "Google+ users worldwide reached 7.3 million yesterday (July 10) – up from 1.7 million users on July 4th.
    • 350% increase in six days, Google+ could reach 20 million users by this coming weekend if Google keeps its Google+ invites available.
    • However, this issue is starting to get resolved. In an interview with Ad Age last week, Google product manager said that brand pages will begin to roll out in two weeks.
  •** Google+ already has 10 million users who share 1 billion items every day, and Google’s +1 button is being hit 2.3 billion times per day, Google CEO Larry Page said Thursday.
    • SocialStatistics, a third-party site that gathers data from select profiles, pegs the percentage of male users at 86.8%, while FindPeopleOnPlus, which curates information from about a million users, says men constitute 73.7% of Google+.
    • FindPeopleOnPlus also discovered that 95% of the Google+ users who say they are “looking for love” on the site are male.
    • With around 60% of users identifying themselves as web developers or software engineers, that paints a fairly stereotypical picture of Google+’s userbase: nerdy guys who have deep understandings of technology and who don’t mind killing some time setting up Circles of friends.
  • Marketing Takeaway: 1s on Google will impact your search engine rankings. Pay attention to Google+ and keep an eye out for business pages.

Netflix Raises Prices...Oh the HORROR!

  • On Tuesday, Netflix revealed users who want unlimited DVD and streaming options for renting movies and TV shows must purchase separate plans.
  • The current monthly rate for both options goes for $9.99, but would shoot up to $15.98 under the new arrangement.
  • On their official Facebook page, the post revealing the changes has generated over 28,000 comments, with many threatening to cancel their subscriptions. An additional 6,000 were submitted to the official Netflix blog.
  • It's the same story on Twitter, where "Dear Netflix" is among the top trending topics on the social network, with users encouraging the company to not switch.
  • Will the people actually cancel? What else will they use?
  • Can companies never raise prices anymore because of social media?
  • Wall St loved the move. Does wall st not care about brand and social media?
  • Marketing Takeaway: Plan for negative responses and respond.

LinkedIn is 2nd Most Popular Social Network

  • LinkedIn, the top social network for business professionals, is now the number 2 most popular social network on the web.
  • According to comScore, LinkedIn had 33.9 million unique visitors in June, an increase of about half a million from the month before.
  • Fewer than 33.5 million Americans visited MySpace in June, falling off by about 1.4 million U.S. visitors from May.
    Facebook, still in first place by far, amassed 160.8 million unique visitors in June.
  • And according to, MySpace may not keep their 3rd place status for very long. With MySpace experiencing half the traffic it did in June 2010 and Twitter accumulating 30.6 million visitors in June, Twitter is expected to overtake MySpace as the 3rd-most popular social network in the next few months.
  • Marketing Takeaway: Don't worry too much about rankings. Figure out where your audience is, and be there.

USA Women's Soccer in the World Cup Final

    • The U.S.' victory over China in the 1999 Women's World Cup final --perhaps you remember this cover – averaged 17.9 million viewers on ABC, and the network estimated 40 million Americans tuned into the match at some point.
    • But women's soccer never again came close to such viewing levels. The Women's United Soccer Association (WUSA) failed to draw ratings (or attendance) before folding in 2003. The current Women's Professional Soccer (WPS) league is a low-key property on the Fox Soccer Channel.
    • Fans celebrated on Twitter as the United States women’s soccer team defeated France Wednesday in the semifinals.
  • The question is can women's soccer utilize social media to sustain their popularity?
  • How should they go about doing this?
  • Marketing Takeaway: Don't ignore the social media community you have, nurture it for inbound marketing success.

Marketing Tip of the Week
Community matters in marketing, don't ignore yours.

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