Subscribe to find out when new videos are released and keep up to date with all the latest and greatest inbound marketing news!
Doing it Right
Happy Birthday Mitt!
Don't talk about yourself directly. Okay, calling this a Jay-Z campaign is a little misleading...but it's one of the reasons the campaign was so effective. This campaign isn't actually about Jay-Z at all. It's about American Express and the brands participating in its new program.
Don't let negativity be an option. It's pretty hard to be negative -- or even emotional -- about the Amex campaign's hashtag, #JayZSyncShow.
Tim Carmody, a blogger at Wired, described the project as “completely problematic” and sounding like “something out of a darkly satirical science-fiction dystopia.”
© 2013 vides.web10.hubspot.com