Facebook Insights & Thanksgiving Wishes-Marketing Update-11/23/11

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Episode #176 - November 23rd, 2011

Intro

• How to interact on Twtter: Include #HubSpotTV in your tweet!
• On the show today is Karen Rubin (@KarenRubin) and Dan Dunn (@Dunster)
• As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review!
• Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday

Doing It Wrong

• Black Friday deal gone wrong
• Show/read card

Headlines

Facebook Launches Business Page Insights

• http://blog.hubspot.com/blog/tabid/6307/bid/29064/Facebook-Launches-Revamped-Insights-Tool-for-Business-Pages.aspx#ixzz1eX34lxTp
• You may have noticed a little box pop up that read, "Introducing New Insights for Pages." (This is the point where you realized today was a good day.) The revamped insights feature comes fully loaded with metrics that are truly insightful and can help you super-charge your Facebook marketing.
• we can now clearly see the total reach our page has based off these likes. In other words, "Friends of Fans."
• "People Talking About This" is the number of unique people who have created content about your page on Facebook in the past week
• "Weekly Total Reach" is the actual number of people who have seen that content, which is aggregated by adding all the people ("friends") each shared post has reached.
• upgraded graph that shows how individual posts influence the number of people talking about you, as well as the impact it has on the overall reach.
• This tool can you help you evaluate what types of offers are performing well on Facebook, giving you insight into what your fans actually want. You can then post offers catering to that to more efficiently earn social media leads.
• While Facebook previously included a breakdown of the demographics, these statistics were subjected to those who have 'liked' your page. You can now further analyze the structure of two additional populations: people reached and people talking about this.
• Marketing Takeaway: Dive into your Facebook insights to figure out what content is working the best for your business.

Rise of the Tablet & the Smartphone

• http://www.marketingpilgrim.com/2011/11/tablets-to-be-used-by-35-of-online-users-by-2014.html
  • the numbers from a general standpoint are impressive, just what percentage of YOUR target market will be using tablets can differ greatly for any number of reasons.
  • Tablets To Be Used By 35% of Online Users By 2014
• http://www.marketingpilgrim.com/2011/11/ipad-tops-kids-holiday-wish-list.html
  • According to a new survey by Nielsen, 44% of kids 6 to 12 years old are interested in owning an iPad, and iPod Touch came in next at 30% and 27% want at iPhone.
• Marketing Takeaway: Continue to pay attention to mobile, according to Nielsen’s numbers, the percentage of phones now in the market that are smartphones stands at 43 percent—compared to 40 percent in Q2.

Timing Matters

• http://www.webinknow.com/2011/11/qantas-airways-twitter-fail.html
• Quantas Airlines started a new Twitter contest this week by Tweeting "To enter, tell us What is you dream luxury inflight experience? Answer must include #QuantasLuxury
• In the past month, Qantas had faced a major strike, which grounded the fleet and has experienced ongoing disputes with the unions that represent pilots, mechanics, baggage handlers, and caterers.
• The travelling public was greatly inconvenienced during this period of turmoil and cancelled flights.
• @Ivalaine: #qantasluxury having your bags "misplaced" not just at arrival after 28 hours of travel. but then "misplacing" them again when you get home
• @2FBS: #QantasLuxury is dressing your staff in t-shirts that say "We're Sorry" and believing that makes up for missing a friends funeral.
• @mrpaulb: #QantasLuxury is having gold plated taps in the bathroom where some poor qantaspr person is throwing up right now
• Marketing Takeaway:
  • 1) Timing is important. If you are dealing with sensitive corporate issues, you should think carefully before implementing a fun campaign.
  • 2) When you offer people a chance to use a Twitter hashtag, they will. But you don’t have any control over what they say. You need to be prepared for negativity.

Marketing Tip of the Week

• Have a great Thanksgiving!