Direct Mail vs. Email Marketing: Marketing Update 12/2/11
Posted by David Guerrera on Fri, Dec 02, 2011 @ 02:42 PM
Episode #177 - December 2nd, 2011
Intro
- How to interact on Twtter: Include #HubSpotTV in your tweet!
- On the show today is Karen Rubin (@KarenRubin) and Mike Volpe (@MVolpe)
- As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review!
- Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday
Doing it Right
Headlines
Facebook Helps More People Find Jobs Than LinkedIn?
- http://www.allfacebook.com/facebook-jobs-infographic-2011-11
- If you think LinkedIn is the only social network to turn to when searching for a job, Jobvite invites you to think again, as its survey of more than 1,200 members of the work force showed a strong Facebook presence.
- More than 22 million members of the U.S. workforce found their most recent positions through social media, up 7.7 million from the previous year.
- 48 percent of all job seekers, and 63 percent of those with Facebook profiles, have used the social network for at least one activity related to job hunting over the past year.
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Which of the following online social networks did you use that directly led to finding your current/most recent job?
- 78% Facebook, 40% Linked In, 42% Twitter
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Which of the following resources did you use that directly led to finding your current/most recent job?
- 36% referrals from network
- 16% online social networks
- Marketing Takeaway:
Just Crazy Enough to be Remarkable?
- http://mashable.com/2011/11/28/virgin-america-gilt-groupe/
- Virgin America has offered up a private flight for you and your friends via Gilt Groupe, as well as the opportunity to name the plane you fly on.
- The flight for you and up to 146 friends is listed for $60,000 on the exclusive deals site.
- Marketing Takeaway:
Fifty percent of consumers prefer direct mail to email
- http://www.dmnews.com/study-fifty-percent-of-consumers-prefer-direct-mail-to-email/article/217968/
- Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon on Dec. 1.
- The study also found that one-quarter of all U.S. consumers said they found direct mail to be “more trustworthy” than email.
- Of the 2,226 U.S. consumers surveyed for the third Consumer Channel Preference Study, 60% said they enjoy checking their physical mailboxes, highlighting what the study refers to as an “emotional connection” to postal mail.
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“There is definitely a growing trend that email inboxes are getting more and more full,” Storey said. “Over the last three years, we've seen an increase of the percentage of consumers saying, yeah, they like getting email, but they get far too many. In the U.S., 75% of consumers say they get more email than they can read.”
- Marketing Takeaway:
YouTube Gets Way More Social
- http://blog.hubspot.com/blog/tabid/6307/bid/29433/YouTube-Gets-Way-More-Social-With-Facebook-Google-Integration.aspx
- While sleek new designs for the site as a whole, your YouTube homepage, and individual video channels are the main focus of YouTube's changes, there are a couple of new features that should excite you as a marketer, especially if video content is one of your business' fortes.
- Your new and improved YouTube homepage now features a tab for 'Trending' and 'Popular' videos. Clicking these tabs will reveal the most popular video content from the YouTube community.
- By connecting your Google+ and Facebook accounts to your YouTube account, you can also view videos posted by your connections in these other channels directly within YouTube.
- Facebook and Google+ are social networks that lend themselves to visualized content, especially video. Now marketers will automatically extend the reach of the video content they share on their Facebook and Google+ business pages to the YouTube audience.
- As a result, as a marketer, you should share your video content in all three of these channels -- via your YouTube channel, on your Facebook page, and on your Google+ page -- for maximum video marketing reach.
- Marketing Takeaway: