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Doing it Right
Happy Birthday Mitt!
Don't talk about yourself directly. Okay, calling this a Jay-Z campaign is a little misleading...but it's one of the reasons the campaign was so effective. This campaign isn't actually about Jay-Z at all. It's about American Express and the brands participating in its new program.
Don't let negativity be an option. It's pretty hard to be negative -- or even emotional -- about the Amex campaign's hashtag, #JayZSyncShow.
Tim Carmody, a blogger at Wired, described the project as “completely problematic” and sounding like “something out of a darkly satirical science-fiction dystopia.”
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