Remarkable Marketing Moments from 2012: Marketing Update 1/4/13

  

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Episode #227 - January 4th, 2012

Intro

• How to interact on Twtter: Include #MktgUp in your tweet!
• On the show today is Karen Rubin (@karenrubin) and Mike Volpe (@mvolpe)
• As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review!

Happy New Year! Remarkable Marketing Moments from 2012

• http://blog.hubspot.com/blog/tabid/6307/bid/33896/20-of-the-Most-Memorable-Marketing-Moments-in-2012-INFOGRAPHIC.aspx
• January Google + data gets added to search results
• Pintrest
• Nascar driver tweeted from his car in the Daytona 500 and got more than 10K followers
• Stop Kony
• Facebook acquires Instagram
• Facebook IPO
• Facebook hits 1 billion users
• Yahoo hires Marissa Meyers as CEO
• SF Giants got a 99 on Klout because of great socail media presence during the world series
• Gangnam Style

Starbucks Launches a $1 Reusable Cup

• http://www.usatoday.com/story/news/nation/2013/01/02/starbucks-reusable-cup-trash/1804095/
• Amid public pressure to curb trash from disposable cups, Starbucks is rolling out a novel possible solution Thursday: a $1 reusable tumbler.

FTC Offers $50K to End Robocalls

• http://money.cnn.com/2013/01/02/pf/ftc-robocalls/
• The Federal Trade Commission is currently running a contest to find a solution to block the pesky calls on landlines and cell phones. 
• The winning submission will get $50,000 and a trip to Washington, DC to present the solution.
• The FTC has already received 230 submissions.Suggestions, so far, include a 24-hour hotline to report robocalls and blacklists to block repeat offenders.

Is the Marketing Campaign Dead? 

• http://blog.hubspot.com/blog/tabid/6307/bid/33998/Is-the-Marketing-Campaign-Dead.aspx