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Remarkable Marketing Moments from 2012: Marketing Update 1/4/13


Episode #227 - January 4th, 2012

  • How to interact on Twtter: Include #MktgUp in your tweet!
  • On the show today is Karen Rubin (@karenrubin) and Mike Volpe (@mvolpe)
  • As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review!

Happy New Year! Remarkable Marketing Moments from 2012

Starbucks Launches a $1 Reusable Cup

FTC Offers $50K to End Robocalls

  • The Federal Trade Commission is currently running a contest to find a solution to block the pesky calls on landlines and cell phones. 
  • The winning submission will get $50,000 and a trip to Washington, DC to present the solution.
  • The FTC has already received 230 submissions.Suggestions, so far, include a 24-hour hotline to report robocalls and blacklists to block repeat offenders.

Is the Marketing Campaign Dead? 


I think you have dated your webcast wrong. Episode #227 - January 4th, 2012
Posted @ Monday, January 28, 2013 9:42 AM by Carol
Did they pick a robocall winner?
Posted @ Friday, March 22, 2013 4:07 AM by Chris Fossenier
It is weird. I subscribe in the iTunes podcast app, and it sows different episodes, in a different set... Where is the site for those? You need to work on the audio on those episodes, the audio is always panned for each mic and it is annoying to listen to one voice come from each speaker.
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