Marketing Update: StudentAdvisor, Obama, Google+
Episode #160 - August 5th, 2011
* How to interact on Twtter: Include #HubSpotTV in your tweet!
- On the show today is Brian Whalley (@bwhalley) and Sam Coren (@samcoren)
- As always, all the old episodes are iniTunes. If you like the show, please leave a 5-star review!
- Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday!
- IMS/HUGS - Get 10% off code: HSBLOG10
- We aren’t Karen and Mike! Brian won this in the HubSpot Charity Auction this past winter and is excited to be here today with you all. Joining him is @samcoren from StudentAdvisor .
- Twitter #WWKS -- what humorous/inappropriate things would Karen say. We will read in her honor!
StudentAdvisor/Top 100 Social Media Colleges
* BW: So Sam, tell us more about StudentAdvisor and what you do there
- SC: talk about SA. New Ultimate Dorm Guide, Top 100 SM colleges rankings, move to Cambridge
- BW: What’s good about the Top 100 Social Media colleges rankings for marketers in higher ed?
- For people involved in SM at these colleges it validated their hard work
- SM is becoming increasingly more important for schools and students.
- This list is chockful of examples of amazing things school’s are doing with social media:
- BW: What was the goal of publishing this list? How did you make sure that you maximized the value and accomplished that?
- Top 100 as way of honoring the schools doing the best job communicating in a space that today’s college students are most familiar with
- Social media the data is out there for everyone to see, but it’s all very scattered.
- Tracked over 2,000 schools actively involved in social media with over 100,000 data points to finally give a college ranking grounded in science.
- Had a bit of help from HubSpot when it came to calculating the Twitter grades.
- BW: Did you get any negative feedback from schools or marketers? How did you handle that?
- Our first line of defense was being transparent about our methodology.
- Invited all colleges to contact us directly if their school didn’t appear in the top 100.
- Most people weren’t angry - just curious to see were they ranked.
- BW: Good to know. Why the move to Cambridge?
- StudentAdvisor is dedicating the next 6 months to intense R&D work
- Proximity to all the colleges makes it easier to get students and higher ed professionals more involved.
- Marketing Takeaway: Create great editorial content about your industry and promote it to get attention. In lists, have winners and losers - Both sides will respond and react to the post.
Newt Gingrich Announces Run For President* http://technology.inc.com/2011/07/27/facebook-upstages-google-yet-again/
- Newt buys followers, gets poked fun at.
- “About 80 percent of those accounts are inactive or are dummy accounts created by various "follow agencies”.
- What does he think the value of those fake followers are? Are they useful to him at all?
- Gingrich denies having bought any followers.
- Buying followers is like (INSERT CONTROVERSIAL SUBJECT). If I was Karen, I’d say sex. But I’m not Karen. Everyone’s doing it. Nobody’s talking about it. Gingrich is getting caught because it was really obvious and he’s a very high-profile target.
- Marketing Takeaway 1: Before “buying” followers consider what’s best practice for your industry first.
- Marketing Takeaway 2: Be careful when doing things that might not sound great as the headline of a newspaper. At HubSpot I call it the Mike Volpe rule. Imagine Mike’s reaction when you tell him what you did. Good barometer.
Obama Loses 33,000+ Followers In One Day
* Twitter spam isn’t cool. Ever. Even if you’re Barack Obama.
- Tweeting various states and asking them to contact their congresspeople to talk about the debt issue. Hundreds of tweets an hour. Show “OBAMA FOR ANGELA”http://technology.inc.com/2011/07/27/facebook-upstages-google-yet-again/
- What’s 33000 followers out of 9.4 million?
- Show GRAPH FOR ANGELA
- Maybe he’s willing to lose some followers to flood the message out to everyone.
- First his actual news was the conversation, but now it’s a meta-conversation about how his conversation. He’s losing control of the topic and creating a bad distraction.
- In the end he’s gaining followers again and it’s moved on. Americans have a short memory.
- Marketing Takeaway 1: Don’t spam your followers incessantly. They’ll unfollow you.
- Marketing Takeaway 2: Sometimes, to make an omelet, you have to break a few eggs. Don’t be afraid.
Google to Revive Realtime Search Because of Google+
* Google pulled the plus on real time search in July after it failed to reach an agreement with Twitter
- Google doesn’t believe it needs Twitter data to deliver a compelling real-time search offering because they now have Google+
- +1s may have some influence on organic search. The exact value is unclear but it’s likely, and so you should work on getting that button in there. Really there are four buttons that you should have on your site: Twitter, Facebook, Linkedin, +1.
- 8 Sites have social media impact in Google: LinkedIn, Facebook, Twitter, +1, Quora, Yelp, Flickr, Yahoo Pulse.
Marketing Tip of the Week: Consider adding that Google+ button next to the Tweet button if you haven’t already done so. I don’t recommend you have every button in the world, but this one I definitely do.
A Page Out of The David Meerman Scott Real-Time PR and Marketing Playbook* http://www.youtube.com/watch?v=T5HjkkJfrKg
- Recently a few Marines have asked “A-List Celebrities” to the Marine Corps Ball using YouTube videos. After "Friends with Benefits" star, Mila Kunis said yes toSgt Scott Moore Molly Maid created a response video offering Sgt Moore a freehouse cleaningbefore he goes to the ball with Ms. Kunis.
- Initially the video accumulated 1000 views over ten days, not a bad return for a video that took about five minutes to shoot.
- The story surfaced in the news a few days ago when a Marine asked Scarlett Johansson to the ball and the video quickly picked-up another 2000 views.
- Marketing Takeaway: Pay attention to current events and create content that associates your company with trending topics or popular stories.
What are you doing this weekend?