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How to Excel at Event Marketing with Social Media

Posted by David Guerrera on Mon, Oct 17, 2011 @ 04:33 PM
 
How to Excel at Event Marketing with Social Media 
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How to Increase the Value of Your Database

Posted by Karen Rubin on Thu, Sep 22, 2011 @ 02:49 PM
 
How to Increase the Value of Your Database
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Social Revolution: Connecting with Today’s Customer

Posted by Karen Rubin on Wed, Aug 10, 2011 @ 11:25 AM
 

"A Sales & Marketing Guide"

The rise of social media has broken the traditional sales and marketing playbooks. Customers are in the driver’s seat with more information and buying power than ever, forcing sales and marketing to adapt. Have your sales and marketing teams made the social leap?

Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. They explain how improved collaboration between sales and marketing leads to more—and happier—customers.

In this free webinar you will learn:

  • How today’s social customer is reinventing sales and marketing
  • How to update your sales and marketing playbooks with new social tactics
  • How to turn your company into a social enterprise and win more business
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How Many Leads Do You Need?

Posted by Karen Rubin on Wed, Aug 10, 2011 @ 11:23 AM
 

Steps for Benchmarking Leads and Increasing Volume of Qualified Leads

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The 5 Metrics That Matter to Your CEO

Posted by Karen Rubin on Wed, Aug 03, 2011 @ 02:41 PM
 
The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments.
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Pumping Up Q4 Sales: Prepare Now for Holiday Sales and Don't Be Left In The Cold

Posted by Karen Rubin on Wed, Aug 03, 2011 @ 02:34 PM
 

Never mind the warm weather and sounds of Summer, there is plenty you should be doing right now to ensure the Holiday season of 2011 is a huge hit for you. It is too easy to get caught unprepared and suddenly discover it is September or October and there are many programs that need your attention.

Watch this webinar to learn about programs you should either start, revamp, or expand in the Summer, including:

  • Comparison Shopping Engines - the work to optimize and polish your feed can take time, so wating till October will surely get you fewer sales than your competition.
  • Paid Search - using Google trends and other keyword tools will ensure you’ve done a lot of the leg work ahead of schedule, allowing time for more critical tasks during the peak season.
  • Retargeting and Remarketing - any programs like these needs to start building an audience early


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Move Customers to Conversion: How to Market in the Ecommerce Funnel

Posted by Karen Rubin on Tue, Jul 12, 2011 @ 10:57 AM
 


Let’s face it – the internet is a cluster of shoppers, all at different stages of the buying process. With so many people and messages to share, how can you make the most of your time and budget?

Say hello to the sales funnel. From awareness to purchase, you can market your ecommerce site with a variety of tactics that appeal to a broad spectrum of shoppers. More importantly, you’ll be better equipped to push them closer to a sale.

In this webinar, you will learn:
•      How to identify different stages of the ecommerce sales funnel
•      Specifically which marketing tactics are best for each stage of the funnel
•      How to move shoppers through the funnel and grow a sales and revenue
•      Innovative marketing outlets that totally dismiss the funnel

Whether you’re looking to a launch a new ecommerce marketing strategy, or just need to tune yours up, you’ll walk away with an enhanced vision of how to reach and retain your customers. 

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The Science of Converting More Leads Into Deals

Posted by Karen Rubin on Wed, Jun 29, 2011 @ 09:07 AM
 

In this session Henry Bruce, President at The Rock Annand Group, will provide some framework for getting started with lead nurturing and lead scoring. He will also share tips and suggestions for improving conversion rates from leads to opportunities to closed deals.

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How to Promote Your Products on Google

Posted by Karen Rubin on Wed, Jun 29, 2011 @ 09:01 AM
 

How to Promote Your Products on Google

Google's impact on retail is undeniable.  Over the years, the search giant has churned out a handful of services that enable merchants to promote their products across multiple channels.   Unfortunately, keeping up with Google’s changes and understanding its best practices often feels like a full time job.

Do you feel like you are missing out on potential sales from Google?

In this webinar we will deconstruct the three Google services that focus on products:

  • Google Shopping
  • Google Product Listing Ads
  • Google Product Extensions

We will help you understand why you should be listing your products on all three, how each service uses your Google Merchant Center data feed, and how to optimize your listings to increase your sales.

 

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How to Rapidly Grow Your Business with Content Marketing

Posted by Karen Rubin on Wed, Jun 22, 2011 @ 08:21 AM
 


In this exclusive webinar, Michael Stelzner, author of the new book Launch: How to Quickly Propel Your Business Beyond the Competition, will join HubSpot's CMO, Mike Volpe, to discuss a proven technique to quickly grow a loyal following AND your business.  And it's not just any strategy—it's the very one Stelzner used to transform Social Media Examiner into one of the world's top business blogs.

Here's what you'll learn in the webinar:

  • How to gain the trust and respect of clients and prospects
  • Why your business needs to put marketing on the back burner
  • How to identify and gain access to influential industry leaders
  • How to attract raving fans to your business who'll be happy to help you grow
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