Pumping Up Q4 Sales: Prepare Now for Holiday Sales and Don't Be Left In The Cold
Never mind the warm weather and sounds of Summer, there is plenty you should be doing right now to ensure the Holiday season of 2011 is a huge hit for you. It is too easy to get caught unprepared and suddenly discover it is September or October and there are many programs that need your attention.
Watch this webinar to learn about programs you should either start, revamp, or expand in the Summer, including:
- Comparison Shopping Engines - the work to optimize and polish your feed can take time, so wating till October will surely get you fewer sales than your competition.
- Paid Search - using Google trends and other keyword tools will ensure you’ve done a lot of the leg work ahead of schedule, allowing time for more critical tasks during the peak season.
- Retargeting and Remarketing - any programs like these needs to start building an audience early